Brand Kit
The ShipAxis Brand
Everything Needed To Market ShipAxis Consistently — Logos, Colours, Typography, Approved Messaging And Social Assets. All ShipAxis Marketing And Customer-Facing Language Must Remain Consistent With The Current Published ShipAxis Terms And Conditions, Shipping Rules, Privacy Policy And Applicable Customer Agreements (Currently Terms Version 2026-09, Last Updated September 2026).
Logo Pack
Keep Clear Space Around The Logo Equal To The Height Of The Mark, And Never Render It Below 24px Tall.
Social Assets
Banner Is Sized For Link Previews And LinkedIn Or X Headers. The Square Mark Suits Profile Images And App Tiles.
Colour Palette
Navy Deep
#0A1A33
Primary Surface, Headers, Footers
Navy
#102A4C
Cards And Panels On Dark
Gold
#C9A227
Accents, Rules, Primary Buttons
Gold Light
#E8C766
Gradients And Hover States
Sand
#F5F1E8
Light Backgrounds
Jade
#1F7A63
Savings And Positive Status
Ember
#B4442A
Warnings And Restricted Items
Typography And Voice
Compare Carriers. Ship Smarter.
Headings: Extra Bold, Tight Tracking, Title Case. Body: Regular Weight, Sentence Case, Generous Line Height.
Tone
Direct, Operational And Trustworthy. Speak To Shipping Managers Who Care About Cost, Transit Time And Control. Avoid Hype, Superlatives And Guarantees.
Approved Messaging Pillars
A Technology And Shipping Platform
ShipAxis facilitates rate comparison, shipment creation, label acquisition, tracking access and payment coordination. Carriers and payment providers are separate companies — never claim ShipAxis guarantees their performance.
Multiple Carriers. One ShipAxis Account.
Domestic and international lanes in one Rate Exchange. Compare available carrier rates side by side and buy the label in seconds. Never imply ShipAxis offers every carrier in existence.
Membership Pricing That Scales
Published monthly plans and volume bands. Talk about member savings, never about internal carrier cost or margin.
Secure By Design
Card data is tokenised through the payment provider, labels are only purchased once funds are secured, and every balance movement is a ledger entry.
Do
- Write Headings And Buttons In Title Case.
- Say “Estimated Delivery” — Carrier Dates Are Estimates, Not Guarantees.
- Describe Sales Channels Generically Rather Than Naming Partner Brands.
- Pair Gold Only With Deep Navy Or Sand For Legible Contrast.
Do Not
- Do Not Publish Carrier Cost, Negotiated Rates Or Internal Margin.
- Do Not Promise Guaranteed Delivery, Refunds Or Claim Outcomes.
- Do Not Recolour Or Stretch The Logo, Or Place It On A Busy Photo.
- Do Not Use Stamps.com Or Any Unapproved Carrier Name In Marketing.
Legal Entity And Contact
The Contracting Company Is Axis Logistics Holdings LLC DBA ShipAxis. Marketing Materials That Reference The Company Must Use That Name In Full At Least Once.
2650 Jamacha Rd, Suite 147, El Cajon, CA 92019(619) 797-5794
ship@goshipaxis.com
Claims About Service, Refunds Or Liability Must Match The Published Terms And Conditions And Shipping Rules And Liability.